EVISU is the original denim brand to introduce premium quality Japanese selvage denim & custom distressing.
EVISU was founded in Osaka Japan in 1991 and is named after the Japanese God of prosperity Ebisu.
Initially only around 14 pairs of jeans a day were created, each one caringly hand-painted with the now famous seagull logo. EVISU captured the imagination of the detail-obsessed Japanese fashion crowd and spurred a revial of interest in vintage denim which spread around the world. Today EVISU has gained critical acclaim, as one of the ultimate denim must haves, is internationally know and embraced by both collectors and hipsters alike.
Evisu Rules
All of our selvedge jeans are made under a strict set of EVISU Rules.
EVISU jeans are made of selvedge denim, using authentic materials, vintage detailing and original methods at each step in the production process; EVISU endorses this level of authenticity proud of the craftsmanship that goes into every single pair of jeans and made in the traditional vintage way the original workwear garments were constructed.
Before anyone did anything, EVISU did everything..
